Illuminate Food Ad Campaign

Below are screenshots from a January 2021 ad campaign for local food box company Illuminate Food, with the goal of obtaining new customers. This ad was my solo project to execute: I was responsible for coordinating the photo shoot, crafting the ad copy, determining the budget and targeting, and editing as needed.

These ads ran for a total of 8 days: we targeted the local region Illuminate serves (8 towns in northern NJ) in one ad set, and lookalike audiences of Illuminate’s current customer base in a second ad set. We tested the leading image of the carousel as well as the copy.

Results

Out of $195 total spend over 8 days, we reached 2,892 new prospects, made 10,268 impressions, and got 14 purchases from new customers on the website at $13.97 per result.